Superkin partners with innovative companies of all sizes and industries to raise the bar for employee caregiving culture and benefits.

Attract and retain the largest talent base in today’s workforce — parents and caregivers — with policies and programs that move the needle.

As nearly 75% of employees have caregiving responsibilities (think: parenting, care for aging loved ones, chronic illness, disability, etc.) support for families at work is no longer a nice-to-have.

Services we provide:

• Benefit Advisory Services: Find out how your company stacks up to the competition with our proprietary benchmark report. Receive curated benefits recommendations from parental leave to elder care.
• Superkin x Startups: Don't wait for your first pregnant employee. Set the tone for a caring culture — Superkin x Startups takes the guesswork (and stress work) out of creating foundational caregiving policies from family leave to elder care. Accelerate the growth of your company and its culture with a playbook full of turnkey policies and programs customized for your team.
• Management Training: Because support for parents doesn't begin or end with parental leave. In this highly requested training, we'll help leaders connect the dots between benefits and culture with our management training focused on parent/caregiving employees. We’ll educate managers on the shifting demographics that are impacting the workforce (more dual income households, more women in the workplace, influx of sandwich generation, etc) and provide best practices, cover what to say/what not to say, significant challenges employees are facing that you might not realize, common fears and concerns and how to best show up as a leader. Great benefits mean nothing if there isn't proper training and understaning.
• Strategic programming: Take the pressure off your most time-strapped employees and let them focus on their day job. We’ll design the right mix of programming and workshops for ERGs and employees.

Why work with us

The family benefit space is fragmented and constantly evolving. Superkin is the go-to expert on parents and caregivers in the workplace. They have a pulse on the employee experience, having experience as both the employee and executive. Superkin gives you access to the most relevant market-leading data and insights.

In today's competitive talent pool, companies must think beyond parental leave to create a holistic employe experience. It's no longer a nice-to-have; but greatly influences talent attraction, retention and employee performance.