Helping companies with smart, sustainable growth marketing, from paid media to SEO. I've been a marketer for 27 years (for real, no exaggeration), launching my agency, Portent, in 1995. I sold in 2017 and am now a consultant. Also a professional marketing curmudgeon since 1998.

Why work with us

No tricks, no secret formula. I help clients with any or all of the following:

Organize your data. Determine customer value and acquisition cost, then work backwards to ideal spend per channel? Sure. But also measure and track activation, engagement, and retention.

Set goals. Now that you can measure, establish OKRs that can guide a flexible, measurable growth strategy.

Map goals to the funnel. Find the levers that will help you reach your goals. These are channels, tools, and all the tactics that help you meet and exceed OKRs.

Get to work. Continuously test, execute, and measure for one channel or many. Find new levers, new channels, and refinements for existing tactics. Repeat.

Work with the team. Analyze results, solve challenges, reinforce culture, and make sure your people can succeed.