Existing and new customers
Accuiti - Brand, Sales & Marketing Diagnostic
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- $10,000
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Basic Info
Sustena is a B2B brand development and go-to-market firm with a clear focus – to help portfolio companies of private equity firms rally their teams, engage their markets, improve their business value, and increase stakeholder returns.
We help companies tell their story better, internally and externally, to drive business value.
We often see brands as an underleveraged business asset so we help clients use their brand as a growth lever – telling powerful stories around their value and differentiation.
In December 2021, Sustena, Group formally joined Pariveda, a leading consulting firm dedicated to solving complex technology and business problems. Together, Pariveda and Sustena provide clients with branding services that unite employees, attract customers and increase enterprise value.
Why work with us
As a brand consulting + GTM firm having worked with PE-backed portfolio companies for 20+ years, Sustena helps to build, rebuild and refine brands in order to provide significant business value. We are most often brought in during M&A / Platform Plays / Rollups, in the first 100 days of a new investment or leadership change or brand is not providing significant business value. In other words, when change is taking place and a new story needs to be told. Taking a holistic approach to brand, our process includes Research, Brand Strategy, Positioning, Messaging, Visual Brand Development, Building out of Core Assets and GTM Strategy + Execution. Sustena’s process is designed for the executive suite, to deliver a concise, compelling and consistent brand that will clearly position the company for growth and market-leadership.
Clients (25)
Worksoft
Worksoft® is a leading global provider of automation software for high-velocity business process testing and discovery. read more
Procare Solutions
Procare's child care management software simplifies all of your child care program operations so you can focus on what matters – the children. read more
Medius
Medius provides an AP automation software suite to help midsized businesses gain control and reduce risk of fraud by automating invoice and payment processing read more
Teed & Brown
Lawn Care for Distinctive Homes read more
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Projects or Case studies (16)
Procare
January 2020 - April 2020
Procare is the No.1 name and brand in child care software. Used by more than 30,000 child care organizations across the country, the company made a number of strategic acquisitions over the past few years and needed a clear, unified message to combine Procare’s 30 year market leadership with the value of the newly acquired platforms. By aligning the products within a clear brand architecture and updating the visual brand with a more modern look, Procare was able to go to market with a compelling new story about their broader business value.
Cadient Talent
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As a spin-out from workforce management giant – Kronos, the newly emerging company had a very focused offering – a tried and true hiring solution for distributed hourly workforces. The business’ technology had not been supported for quite some time yet it still was ingrained in the operations of its clients. As a stand-alone entity, the challenge was to name the company, clearly position their offering, and tell a benefit-driven story to shore up their existing client base and attract new ones. From here, our goal was to build something compelling that gave the incoming internal team a new brand to rally around and to project confidence about “NewCo’s” expertise.
Xactus
October 2021 - August 2022
With the merger of UniversalCIS and Credit Plus, seven different companies in the credit reporting space came together to form the largest player in the industry. But it was clear that the future of the company would extend beyond simply credit reporting – they now had the scale, knowledge, and ambition to revolutionize the mortgage verification industry. In order to unify its internal team and make a bold statement in the marketplace, this NewCo was renamed Xactus – a nod to the company’s focus on exacting precision and promise of purposeful innovation. The messaging & positioning, visual brand, and all other branded elements were developed to support this vision of innovating the mortgage verification industry.
Redzone
July 2021 - November 2022
For mid to large food, beverage, and CPG manufacturers, Redzone is the champion of the frontline worker, with a surprisingly simple and remarkably powerful solution to empower, engage, and energize the frontline. Since 2014, the company has been refining its platform, balancing its growth and impact, and fervently standing behind its unique people-centric mission. With a renewed commitment to increasing awareness, growing market leadership, and targeting enterprise leaders, Redzone engaged Sustena to lead the charge in developing a compelling, new brand platform.