Existing and new customers
Executive Alignment Workshop - Driving Alignment Across GTM Teams (MUST QUALIFY)
FREE
- $10,000
- Offer Value
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Offers (1)
Basic Info
Winning by Design (WbD) is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD applies scientific frameworks and proven models to help sales, marketing, and customer success teams at B2B companies and global enterprises maximize their impact. WbD has reinvented the traditional sales funnel with disruptive customer-centric frameworks and methodologies, including the Bow Tie Data Model and the SPICED Methodology, all of which can be accessed open source. Founded in 2012, WbD is a fully remote company, serving 800+ leading organizations around the world. To learn more about Winning by Design visit winningbydesign.com.
Why work with us
- Impact focused
- Modern and relevant to GTM leaders and individual contributors (see G2 if you want to know more)
- Specialized in B2B SaaS go-to-market
- Focus across the ENTIRE Bowtie (sales and CS funnels)
- Understand the growth levers that drive sustainable growth (bring strategy, execution, implementation, and stickiness to each engagement)
Customer Quotes
- “Revenue Academy allows us to offer GREAT training - so the CRO doesn’t have to.” - Travis
- Made it VERY practical, starting with a concept that took me 2 years to learn; know my team to use it right away.” - Manager, CARTO
- "Winning by Design training allowed me to stretch my thinking and attack opportunities from a new point of view" - Individual Contributor, LiveAction
Clients (56)
OwnBackup
Internet Software & Services
OwnBackup proactively prevents you from losing mission-critical data and metadata with automated backups and rapid, stress-free recovery. read more
LeanTaaS
Internet Software & Services
LeanTaaS develops software that increases patient access to care by optimizing how health systems use constrained resources like infusion chairs, operating rooms, and inpatient beds. read more
QuotaPath
Internet Software & Services
A radically transparent, end-to-end compensation solution for revenue teams. Commission tracking, comp planning, and incentive motivation done right. Free to try. read more
Lansweeper
Internet Software & Services
Lansweeper is an IT Asset Management solution that gathers hardware and software information of computers and other devices on a computer network for management and compliance and audit purp... read more
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Company focus
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Projects or Case studies (4)
Customer Success Operating Model
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Most SaaS teams focus heavily on acquiring new customers, overlooking the potential profits within their existing customer base. Customer Success (CS) teams often lack structure and proven frameworks to align with sales and marketing efforts. A cohesive operating model allows CS teams to drive sustainable growth and profit from existing customers. The Customer Success Operating Model (CS-OM) addresses this gap with: Common Language: A consistent methodology across all teams and functions, ensuring everyone uses the same definitions and terms. Standardized Data Model: Uniform data tracking and collection across departments, with agreed-upon metrics that align all departments towards shared goals and insights. Interoperability: Enabling Marketing, Sales, and CS teams to collaborate efficiently, promoting sustainable growth at lower costs.
Perimeter 81 Case Study
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Situation summary Perimeter 81's leadership was looking to move upmarket and unlock growth in their Large and Enterprise segments Solution Training: Revenue Architecture course taken by CEO, CRO, and Director of BDRs, Training & Coaching for AEs & BDRs Consulting: Go To Market Diagnostic for prioritized recommendations, Sales Playbooks, and Conversation Cards on key personas Results H1 2022 P81 went from 5% pipeline from outbound to 40% pipeline from outbound while maintaining better than industry average logo close rates. More than 70% of reps continue to achieve their quota despite a difficult economy.
B2B SAAS
WbD Joint Impact Plan Template
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This Joint Impact Plan blueprint is a tool to help salespeople document necessary account information, goals, challenges, and opportunities to ensure successful engagement and mutual growth.
OwnBackup
January 2021 - October 2022
Situation: OwnBackup was going through extreme transformation across the organization. They had a rapidly growing sales team – and a new CRO. The org was in the process of shifting from a single product-focused sales motion to a more strategic platform sale. Pain: They realized that their current infrastructure would not properly equip the team to meet their aggressive growth goals and scale. On the Sales side, they were converting opportunities at a high rate, but their infrastructure was not built to sustain this at higher growth rates. Processes suited to fit a smaller company, inadequate data to aid decisions, and growing complexity were preventing them from being able to scale properly. Impact: OwnBackup exceeded their revenue goal monthly early. OwnBackup also raised an additional $450M in funding, saw their average sales cycle lengths decrease, average revenue per deal increase, and overall company churn reduce.
B2B Consulting & Professional Services SAAS